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Brand & Marketing

CityBlue Hotels Targets Lifestyle Real Estate Growth with Diani Residences Launch

BrandiQ Analyst
Last updated: April 1, 2026 5:11 pm
BrandiQ Analyst
April 1, 2026
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2 Min Read
CityBlue Hotels
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CityBlue Hotels is expanding its footprint in Africa’s hospitality-led real estate sector with the planned launch of Diani Residences by CityBlue, a flagship mixed-use development set to redefine coastal living in Kenya.

@CityBlueHotels project, developed in partnership with Diar Group and Staroot Real Estate, will be unveiled at the Future Hospitality Summit Africa in Nairobi.

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Located on approximately five acres in Diani Beach, the development will feature between 400 and 500 residential units, offering a mix of one-bedroom and two-bedroom apartments tailored to both investors and lifestyle-driven buyers.

The project will operate under the “Residences by CityBlue” platform, leveraging the brand’s experience in managing hospitality-integrated residential developments across Africa.

Designed as a full-service lifestyle destination, the development will include multiple swimming pools, a fitness centre, spa facilities, conference and meeting spaces, children’s recreational areas, paddle courts, and curated food and beverage experiences anchored by a signature restaurant concept.

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Jameel Verjee, Founder and CEO of CityBlue Hotels, said the project aligns with the growing appeal of Diani as a premium destination.
“Diani continues to emerge as one of East Africa’s most attractive coastal destinations. This project represents an exciting opportunity to create a vibrant, hospitality-led residential community that delivers long-term value for investors while enhancing the destination’s global appeal,” he said.

The development reflects a broader trend across Africa, where hospitality brands are increasingly entering the residential space to meet demand for integrated living experiences.

Summary: Project Snapshot

  • 400–500 residential units
  • 5-acre premium coastal development
  • 1 & 2-bedroom luxury apartments

 Lifestyle-Driven Features

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  • Multiple swimming pools
  • Spa & fitness centre
  • Paddle courts
  • Signature dining experiences
  • Conference & co-working spaces

CEO Jameel Verjee notes: “Diani continues to emerge as one of East Africa’s most attractive coastal destinations.”

BrandiQ Insight: This is a “live-work-play-invest” model, blending real estate, hospitality, and brand-led living experiences

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