Radisson Hotel Group has surpassed 100 hotels in operation and development across Africa, marking a significant milestone in its long-term expansion strategy and reinforcing its position as one of the continent’s fastest-growing hospitality brands.
@RadissonHotelGroup growth has been driven by a combination of new developments and strategic conversions, with more than 15 new hotels and approximately 2,500 rooms signed in the last 12 months alone. Recent expansion efforts have also seen the brand enter new markets, including the Democratic Republic of Congo and Zimbabwe.
Radisson Blu continues to anchor the group’s footprint, while the Radisson brand has emerged as the fastest-growing segment, supported by a strong conversion pipeline and efficient time-to-market strategies.
Ramsay Rankoussi, Regional Chief Development Officer at Radisson Hotel Group, said the milestone reflects a disciplined and execution-focused approach.
“We’ve crossed the 100-hotel mark in Africa by staying true to our plan, focusing on where we can lead, moving fast on quality conversions, and partnering with owners who share our ambition. Our pipeline is built to open, not just to announce,” he said.
Nigeria remains a key market, with 13 hotels in operation and pipeline, while Abuja continues to see significant development activity. In South Africa, the group is refining its strategy with a stronger focus on leisure destinations and secondary cities such as Durban and Pretoria.
Looking ahead, Radisson is expanding into resort and experience-led hospitality, with plans to enter Zanzibar and explore opportunities across Namibia, Botswana and Zambia, reflecting growing demand for nature-driven travel experiences.
The group’s expansion pipeline includes major projects across Africa, spanning city hotels, resort developments, and serviced apartments, demonstrating a diversified approach to capturing both business and leisure travel demand.
Summary: Growth Strategy Breakdown
- 15+ new hotels signed in 12 months
- 2,500+ rooms added
- Expansion into DRC and Zimbabwe
What’s Driving the Growth?
Ramsay Rankoussi explains:
“Our pipeline is built to open, not just to announce.”
This reflects a performance-driven brand strategy focused on:
- Fast-track conversions
- Shorter time-to-market
- High-demand locations (business + leisure)
BrandiQ Insight: Radisson is shifting from hotel expansion to experience ecosystem building, aligning with global travel trends.
