Latest Brand & Marketing News
Mo’Afrique Launches Modish and Garment Factory as Nigeria Fashion Industry Shifts to Mass Market Manufacturing
Nigeria’s fashion industry is entering a decisive industrial…
BRIT Holdings Rebrand Signals Nigeria Conglomerate Ambition as Real Estate Firms Expand into Finance, Education and Agriculture
Nigeria’s property sector is entering a new strategic…
Freemans Appoints Meanwhile as Creative Agency as Retail Brands Turn Back to Brand Building for Growth
The decision by Freemans to appoint Meanwhile as…
BIC Nigeria Expansion Signals New Push for Distribution Growth and Consumer Market Penetration
Global stationery manufacturer BIC is ramping up investment…
Diet Coke Picks Creative Agency for UK and EMEA as Global Brands Shift Toward Regional Growth Models
The reported decision by Diet Coke to appoint…
MTN Nigeria and Pan-Atlantic University’s School of Media and Communication Expand Media Innovation Programme as Digital Storytelling Becomes Strategic Capital
MTN Nigeria and School of Media and Communication,…
Wilkinson Sword’s Anthony Joshua Campaign Shows Why Star Power Still Matters in Modern Marketing
When heritage grooming brand Wilkinson Sword enlisted heavyweight…
FairMoney Targets Nigeria’s 17.5 Million Gig Workers as Digital Banks Race to Own the Freelance Economy
FairMoney Microfinance Bank has outlined a strategic financial…
Quest Merchant Bank Rebrands as Nigeria’s Wealth and Institutional Finance Market Enters New Competitive Era
Quest Merchant Bank Limited has unveiled a new…
Dove’s Seven-Figure Influencer Brief Signals a New Era in Global Marketing – Why African Brands Should Pay Attention
When a global consumer giant quietly shifts millions…
