Latest Brand & Marketing News
BIC Nigeria Expansion Signals New Push for Distribution Growth and Consumer Market Penetration
Global stationery manufacturer BIC is ramping up investment…
Diet Coke Picks Creative Agency for UK and EMEA as Global Brands Shift Toward Regional Growth Models
The reported decision by Diet Coke to appoint…
MTN Nigeria and Pan-Atlantic University’s School of Media and Communication Expand Media Innovation Programme as Digital Storytelling Becomes Strategic Capital
MTN Nigeria and School of Media and Communication,…
Wilkinson Sword’s Anthony Joshua Campaign Shows Why Star Power Still Matters in Modern Marketing
When heritage grooming brand Wilkinson Sword enlisted heavyweight…
FairMoney Targets Nigeria’s 17.5 Million Gig Workers as Digital Banks Race to Own the Freelance Economy
FairMoney Microfinance Bank has outlined a strategic financial…
Quest Merchant Bank Rebrands as Nigeria’s Wealth and Institutional Finance Market Enters New Competitive Era
Quest Merchant Bank Limited has unveiled a new…
Dove’s Seven-Figure Influencer Brief Signals a New Era in Global Marketing – Why African Brands Should Pay Attention
When a global consumer giant quietly shifts millions…
How Ecobank and FCMB Are Using Culture to Grow Markets, Win Customers and Finance Africa’s Creative Economy
In African banking, a quiet strategic shift is…
MTN Suspends XtraTime as Nigeria Tightens Digital Lending Rules
MTN Nigeria has temporarily suspended XtraTime, its popular…
Adidas Global Media Account Review: What the Shake-Up Means for WPP, Dentsu and the Future of Sports Marketing
By BrandiQ Analyst In the choreography of global…
