Latest Brand & Marketing News
How Ecobank and FCMB Are Using Culture to Grow Markets, Win Customers and Finance Africa’s Creative Economy
In African banking, a quiet strategic shift is…
MTN Suspends XtraTime as Nigeria Tightens Digital Lending Rules
MTN Nigeria has temporarily suspended XtraTime, its popular…
Adidas Global Media Account Review: What the Shake-Up Means for WPP, Dentsu and the Future of Sports Marketing
By BrandiQ Analyst In the choreography of global…
FG Directs ARCON, NBC, to End Advertising Debt Culture and Embrace New Payment Order
Nigeria’s advertising ecosystem is set for a structural…
X3M Ideas and the Rise of Purpose-Led Creativity in Africa: How Sustainable Campaigns Are Redefining Global Advertising Rankings
By BrandiQ Analyst In the hierarchy of global…
Polaris Bank Inducts 58 Elite Graduates: Talent Strategy, Digital Readiness and Values at the Core of Future Banking
By BrandiQ Analyst Polaris Bank has inducted 58…
Access Bank Retains Nigeria’s Most Valuable Brand Title: Scale, Trust and Pan-African Strategy Drive Market Leadership
By BrandiQ Analyst Access Bank Plc has once…
Heineken Exits DR Congo Operations: Asset-Light Strategy Meets Geopolitical Reality
By BrandiQ Analyst Global brewing giant Heineken has…
WPP Explores Strategic Options for Burson: What a Potential Sale Signals for the Future of Global PR
By BrandiQ Analyst In a move that underscores…
IBM’s $190m Media Account Shift: What Omnicom’s Win Reveals About the New Economics of Global Advertising
In the opaque world of global media buying,…
