Massive attendance at one of the Desperados Raves to kick off the festive season at the Balmoral Convention Center, Ikeja, Lagos.
Nigerian Breweries Plc has rolled out its Christmas campaign, with its tequila-flavoured beer brand, Desperados, leading a series of entertainment and festive activities targeted at young consumers across the country.
The company said the campaign, themed “Clock The Vibe”, began with a Homecoming Party that set the tone for a month of concerts, tours and cultural events. Desperados is expected to feature at major December activities, including the month-long Detty December Fest in Lagos.
The brand will also participate in Davido’s 5 Alive Nationwide Tour, scheduled for Eagle Square in Abuja on 14 December, adding to the concert’s energy and audience experience.
Later in the month, Desperados will feature at Flytime Fest 2025 at the Eko Convention Centre in Lagos from 22 to 25 December, where top Afrobeats artists such as Olamide, Davido, Asake and Flavour are expected to perform.
Senior Brand Manager for Desperados, Onyebuchi Allanah, said the initiative aims to create immersive experiences that resonate with young Nigerians throughout the festive period.
“Our goal this December is to create experiences that truly connect with young Nigerians and the culture they shape every day,” Allanah said. “Desperados is showing up at the biggest moments of the season to elevate how we celebrate, have fun and express ourselves. Through the Clock The Vibe campaign, we are bringing more colour, energy and originality to the festive season.”
The company said the brand’s presence across key events is aimed at engaging young audiences with music, nightlife and cultural experiences throughout the holidays.
