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Business & Economy

Why Three Banks Spent ₦118.55bn on Advertising as Competition Intensifies

Three of Nigeria's leading banking groups collectively spent ₦118.55 billion on advertising and marketing over a 15-month period spanning the full 2025 financial year and the first quarter of 2026, underscoring the growing strategic importance of brand investment in an increasingly competitive financial services market. 

By
Martin Ogumah
July 6, 2026
Brand & Marketing

Nombank Bets on Transaction Data to Expand SME Banking in Nigeria

Nombank, the regulated banking subsidiary of Nigerian fintech company Nomba,…

By
Augustine Tom
July 2, 2026
Brand & Marketing

NBC Commissions Three New Production Lines as Coca-Cola System Advances $1bn Nigeria Investment Plan

The Nigerian Bottling Company (NBC) has commissioned three new production…

By
Martin Ogumah
July 2, 2026
Brand & Marketing

Wema Bank Expands Youth Innovation Drive with Hackaholics 7.0

Wema Bank has reaffirmed its commitment to driving youth-led innovation…

By
Martin Ogumah
July 2, 2026
Business & Economy

World Bank Approves $1.25bn Nigeria Reform Loan, Despite Growing Public Backlash

The World Bank has approved a $1.25 billion financing package…

By
Dr. Desmond Ekeh
July 2, 2026
Business & Economy

Seplat Energy Takes Double Honours at Capital Market Awards

Seplat Energy Plc has added two more accolades to a growing shelf of industry recognition, winning Energy Company of the Year and Dividend Paying Company of the Year at the Nairametrics Capital Market Awards 2026 in Lagos.  The twin honours place the indigenous oil and gas producer in a select bracket of Nigerian-listed companies whose market performance has held up under conditions that have tested the resilience of even the most capitalised players on the Nigerian Exchange Limited (NGX).  What the Awards Actually Measure  The Nairametrics evaluation framework deserves scrutiny, because the selection methodology shapes how much the recognition actually means. According to the organisers, nominees were assessed strictly on verifiable corporate filings and published financial statements - not reputational surveys or peer nominations. The data-driven matrix tracked revenue growth, profit after tax growth, return on average equity, production capacity, dividend yield, and dividend payout ratio.  For Seplat to emerge on top across both the sectoral energy category and the standalone dividend category suggests the company performed with some consistency across multiple financial dimensions simultaneously - not merely posting headline revenue numbers while sacrificing shareholder returns, or paying dividends out of reserves rather than operating cash flow. That combination, in an environment of naira depreciation, elevated production costs, and volatile global crude benchmarks, is not a trivial achievement.  The Dividend Signal  The Dividend Paying Company of the Year recognition is perhaps the more telling of the two awards from an investor-relations standpoint. Dividend discipline is widely regarded as a proxy for management confidence in the sustainability of earnings - boards that are uncertain about the future typically preserve cash rather than distribute it.  Seplat's ability to sustain and reward shareholders through a fiscal year marked by significant exchange-rate pressure and broader macroeconomic headwinds communicates something about the underlying health of its production base and cost management posture. For retail investors on the NGX - a constituency that Nairametrics has consistently championed - dividend yield is often the primary return metric, particularly as the equities market competes for funds against high-yield fixed income instruments.  Seplat's Response  Chioma Afe, the company's Director of External Affairs and Social Performance, struck a measured tone in receiving the recognition - neither dismissing the awards as ceremonial nor overclaiming their significance. Her comment that the honours represent "a call to more exceptional performance" rather than a validation of arrival is the kind of institutional messaging that tends to reassure institutional investors more than celebratory prose. …

By
BrandiQ Analyst
June 29, 2026
Business & Economy

Report: Meristem’s Nigeria Family Wealth Findings Shifts Wealth Preservation from Private Concern to National Economic Imperative

New Report Highlights Generational Wealth as a Strategic Driver of…

By
BrandiQ Analyst
June 29, 2026
Industry News

Nestlé Nigeria’s Circular Economy Push Signals a New Direction for Sustainable Business and Green Growth

Nestlé Nigeria has intensified its commitment to environmental sustainability, leading a nationwide coalition of government agencies, civil society organisations and community volunteers in a coordinated clean-up and environmental awareness campaign designed to advance Nigeria's transition towards a circular economy. 

By
Martin Ogumah
June 29, 2026
Industry News

AI Powers 41% of Cannes Lions 2026 Festival Entries

Artificial intelligence has firmly established itself as one of the defining forces shaping global advertising, with approximately 40 per cent of entries submitted to the 2026 Cannes Lions International Festival of Creativity incorporating AI in some aspect of their development, according to the festival's leadership. 

By
Nathaniel Udoh
June 29, 2026
Industry News

EXMAN Sets Collaboration Agenda as Annual General Meeting Returns to South-South

The Experiential Marketers Association of Nigeria (EXMAN) is heading into its 2026 Annual General Meeting with a pointed message for an industry under pressure: growth, in today's climate, is a collective enterprise or it is nothing at all. 

By
Martin Ogumah
June 29, 2026
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Business & Economy

The AI Cold War Is Here: Why America and China Want the World to Choose Sides

Dr. Desmond Ekeh
By
Dr. Desmond Ekeh
August 18, 2026
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