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Brand & Marketing

Spectrum Holdings Promotes Transgenerational Businesses

BrandiQ Analyst
Last updated: February 25, 2026 8:32 am
BrandiQ Analyst
December 11, 2025
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L-R: Prof. CEO, Pro-Health Living, Folu Olatona; CEO, PIC Consulting, Pastor (Mrs )Yomi Adewale; MD, Ercas Integrated Solutions, Mrs Funke AlomoOluwa; MD, Spectrum Holdings, Mrs Catherine Adesomoju; Chairman, Spectrum Holdings, Mr Deji Adesomoju; Co-founder, Lesia Mobile, Mrs Joyce Tsai; Co-host of the event, Mrs Yusuf Mariam, at the Time-Out-With-Kate 3.0 Business Summit, held in Lagos recently.

The Managing Director and CEO of Spectrum Holdings, Dr (Mrs) Catherine Adesomoju, emphasised that entrepreneurs are creators who must intentionally start with value and foster others for succession.

Speaking during the recently concluded 2025 edition of Time-Out With Kate, an entrepreneur and business-growth support conference, which was held in Lagos, she stressed the need for business owners to systemise with structures, scale as they grow, to achieve sustainability.

The conference, now in its third edition, with the theme “Building Transgenerational Businesses,” attracted over 250 entrepreneurs, business owners, and C-suite executives. Notable attendees included leadership strategist Niyi Adesanya, as well as Goke and Abimbola Balogun, the co-CEOs of SoFresh, who provided training focused on business, health, and family life.

The CEO of Spectrum Holdings, the parent company of Spectrum Innovation Technologies Ltd. and Spectrum Phones Ltd, said, “Entrepreneurs are creators who must deliberately start with value, systemise with structures, scale as they grow, and develop others for succession so that sustainability is achieved.”

In her keynote address titled “From Rich to Wealthy: Building Transgenerational Wealth”, using the acronym R.I.C.H., the Lagos Business School and Harvard Business School alumna described “rich” individuals as revenue-focused, image-driven, cash-heavy but capital-poor, and hustling without long-term integrity or structure.

Expanding the acronym W.E.A.L.T.H.Y., she explained that wealthy people are wise, enthusiastic visionaries, action-driven learners who leverage technology, prioritise their health, and yield to God for guidance in their decisions and enterprise building.

Meanwhile, Adesanya highlighted that transgenerational success is built not only on assets but on transferable mindsets, systems, and structures.

Other speakers included Prof. Folu Olatona, Dr Abiola Salami, and Mrs Yomi Adewale. The free conference was sponsored by His Presence Foundation, a humanitarian initiative where Adesomoju serves as a board member.

His Presence Foundation also supports educational scholarships, business grants for struggling startups and women-owned SMEs, and charitable outreaches that provide food, Bibles, and interdenominational support.

Author

BrandiQ Analyst

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