By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BrandiQBrandiQBrandiQ
  • Brand & Marketing
  • Industry News
  • Market Intelligence
  • Business & Economy
  • Technology & Digital
Reading: Sahara Group Unveils Community Impact Project
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
BrandiQBrandiQ
0
Font ResizerAa
Search
  • Brand & Marketing
  • Industry News
  • Market Intelligence
Have an existing account? Sign In
Follow US
© 2026 Brand IQ. All Rights Reserved.
Brand & Marketing

Sahara Group Unveils Community Impact Project

BrandiQ Analyst
Last updated: February 25, 2026 8:33 am
BrandiQ Analyst
December 11, 2025
Share
3 Min Read
SHARE

Sahara Group, an international energy and infrastructure conglomerate, unveiled its community impact project, tagged ‘SCIP’, on Wednesday.

During the unveiling at the Sahara Group head office in Lagos, the Director of the Sahara Group Foundation, Chidilim Menakaya, said the Sahara Community Impact Project is designed to establish business hubs within local communities by leveraging their niche areas and unique economic strengths.

According to Menakaya, the project is one of the Sahara Group Foundation’s initiatives to impact society and give back to the people.

“We’re a global organisation. So, all our businesses across the globe also deliver what we call PCSR projects—Personal Social Corporate Responsibility Projects. And the reason why we do this is to continue to serve the communities that we operate in,” she said.

The director stated that the idea is to build sustainable communities through what she called ‘extrapreneurship’.

Menakaya disclosed that the foundation would “identify the businesses communities are known for and build business hubs in those communities to make sure the businesses succeed and become sustainable.”

According to her, the project will enable individuals and groups to expand their economic capacity beyond traditional opportunities. Communities with strong but under-supported economic activities, such as fishing, cassava processing, water hyacinth crafts and other local value chains, will be the first beneficiaries.

Menakaya said the hubs would offer a combination of capacity building, access to markets, improved production methods and financial linkages.

“We want to create a pipeline of entrepreneurs who can scale, stay within our network and build intergenerational businesses. Whether it is smoked fish, fish powder, tapioca or water hyacinth crafts, we want to ensure the products meet quality standards, remain competitive, and are produced sustainably,” she noted.

She added that the foundation would introduce modern tools and safer production techniques, including solar-powered cold rooms, dehydrators, cleaner fish-smoking stoves, mechanised cassava processing, and improved life jackets for fishing communities.

“We will tackle food waste by converting spoilt products into manure, which farmers can use. We want to strengthen the entire value chain,” she stated.

The foundation announced that the SCIP project will be launched in January 2026, alongside nomination and screening in February. It will involve community sensitisation and impact assessment, among other activities.

It was added that the hubs will be co-managed with local residents to ensure long-term ownership and sustainability.

“Once you provide resources to communities, they need to take ownership for the project to work. So we will train and empower them to operate and maintain the hubs,” she said.

Author

BrandiQ Analyst

You Might Also Like

Access Holdings Vests Shares in 689 Employees
Africa and the Lion: Why the Cannes Integrity Reset Is Both a Warning and an Invitation
John Ajayi: MarketingEdge Publisher Drops the Pen in Glory
International Breweries Celebrate 10th Anniversary of Kickstart Entrepreneurship Initiative
Guinness Debuts Match Day Viewing Centre Experience in Owerri
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Shell Nigeria Gas Seals Deals with Ogun Steel Firm
Next Article Wema Bank Wins Nigeria Bankers Game 2025
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Stories
BrandiQ Intelligence: Five Trending Stories Business Leaders Should Watch
Market Intelligence
Made in Nigeria
Made in Nigeria: Harvestfield’s Mosquito Net Factory and What It Means for Healthcare Sovereignty
Business & Economy
Nigeria’s Moment as Host to the World’s Communicators Must Also Be a Data Protection Moment
Technology & Digital
Who Does AI Think You Are?
Who Does AI Think You Are? A Global Report Exposes the Human Rights Crisis at the Heart of Artificial Intelligence
Technology & Digital
Advertise

You Might Also Like

BBC Director-General Tim Davie Steps Down Amid Trump Scandal

November 10, 2025
palmpay

PalmPay’s ‘Purple Woman’ Initiative Reframes Gender Inclusion in Nigeria’s Fintech Boom

March 18, 2026

MultiChoice Leads March Against Rising Digital Piracy

November 28, 2025

Emirates, SAA Deepen Codeshare Agreement for Festive Rush

November 19, 2025
Wema Bank

Wema Bank’s MSME Strategy: Redefining Banking as an Entrepreneurial Ecosystem

April 9, 2026
SO&U

SO&U Supports Communities with Food Items

December 19, 2025

Apple Raises Music Prices as Licensing Costs Climb, Signalling New Economics of the Subscription Era

July 22, 2026
Brand Strategy

Why African Businesses Must Invest in Brand Strategy

March 30, 2026

Subscribe to BrandiQ Newsletter

Subscribe to our newsletter to get our latest articles instantly! Don't worry, we don't spam.
Brand IQ

BrandiQ is Africa’s leading digital platform for brand strategy, business innovation, marketing insights, and data-backed intelligence shaping African markets.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2026 BrandiQ. All Rights Reserved

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?