By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BrandiQBrandiQBrandiQ
  • Brand & Marketing
  • Industry News
  • Market Intelligence
  • Business & Economy
  • Technology & Digital
Reading: Intercontinental Distillers Empowers Artisans with Tools
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
BrandiQBrandiQ
0
Font ResizerAa
  • Brand & Marketing
  • Industry News
  • Market Intelligence
Have an existing account? Sign In
Follow US
© 2026 Brand IQ. All Rights Reserved.
Brand & Marketing

Intercontinental Distillers Empowers Artisans with Tools

Joshua
Last updated: December 5, 2025 8:45 am
Joshua
December 5, 2025
Share
3 Min Read
SHARE

Intercontinental Distillers Limited’s brands, Eagle Aromatic Schnapps and Squadron Dark Rum, have empowered artisans and technicians with essential tools and equipment to strengthen their craft and promote sustainable practices during the Lagos Edition of the 2025 Nigerian Artisans and Technicians Conference.

The three-day conference, themed ‘Artisan Innovation: Driving Sustainable Practices & Green Technology’, gathered artisans from various sectors, including fashion, catering, construction, electrical works, and mechanical services.

- Advertisement -

According to a statement, the organisers designed the event to feature workshops, demonstrations, and panel sessions that focused on modern skills and environmentally friendly production techniques.

To drive the empowerment initiative, the sponsors distributed items such as tailoring machines, toolboxes, industrial mixers, and energy-efficient cake ovens to participants.

Organisers emphasised that the equipment would help artisans “adopt more efficient and greener methods in their businesses.”

- Advertisement -

Beyond the equipment donation, Squadron Dark Rum made a notable impact at the event as caterers utilised the brand for baking and grilling demonstrations.

Facilitators explained that the rum “enhanced flavour profiles while showcasing creative, eco-conscious culinary techniques aligned with the event’s innovation-driven theme.”

Assistant Brand Manager at Intercontinental Distillers Limited, Murtala Abdullah, stated that the company’s involvement “reflects its ongoing commitment to the growth and sustainability of Nigeria’s artisan community.”

Abdullah highlighted the importance of supporting innovation, skills development, and greener practices among artisans nationwide.

- Advertisement -

Also speaking at the event, convener of the conference, Dr Dayo Bello, noted that the organisers designed the initiative to “improve the skills and economic power of artisans while preparing them for a future that demands sustainable and technologically advanced craftsmanship.”

Bello added that the inclusion of green technology in artisan training remains vital for building a resilient workforce.

Beneficiaries expressed profound appreciation to both Eagle Aromatic Schnapps and Squadron Dark Rum. They described the empowerment as timely and transformative.

- Advertisement -

Many recipients stated that the tools and exposure gained from the conference “would enable them to expand their businesses, increase income and adopt more sustainable methods in their daily operations.”

You Might Also Like

Lagos NIPR Chapter Restates Call for 2025 LAPRIGA Award Entry Submissions
Sahara Foundation Awards $130,000 Grants to African Innovators
Agency Affiliation: Drawbridge CM Partners iNT Networks
Maltina Expands Nutrition Campaign as Brands Move Deeper Into Educational Influence
Brand Equity: Orijin Unveils Six-Week Content Series for Consumers
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Emirates Wins Award for African Connectivity
Next Article Google.org Backs ATF with $1m for AI Talent
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

“Nigeria Cannot Borrow Its Way to Development” – Oyedele
Business & Economy
How Nando’s Hot Young Designer 2026 Competition is Shaping African Creativity for Global Markets
Technology & Digital
Wema Bank Expands Digital Banking Push with N170m Rewards
Technology & Digital
What Does Demographica’s Elevation of Marloe Wise as MD Mean to the Future of B2B Marketing in Africa?
Industry News
- Advertisement -

You Might Also Like

brit holdings

BRIT Holdings Rebrand Signals Nigeria Conglomerate Ambition as Real Estate Firms Expand into Finance, Education and Agriculture

April 27, 2026
Radisson Hotel Group

Radisson Hotel Group Crosses 100-Hotel Milestone in Africa, Accelerates Expansion Strategy

April 1, 2026
mastercard

Mastercard & Jobberman: From CSR to Workforce Infrastructure Strategy

March 27, 2026

BIC Celebrates 50 Years of BIC 1 Razor

November 28, 2025
signature card

Premium Banking Redefined: Zenith Bank and Visa Target Nigeria’s Global Elite with Signature Card Launch

March 31, 2026

AAAN: Women Advertisers Champion Breast Cancer Awareness

November 7, 2025
Jumia

Jumia Nigeria Strengthens Consumer Protection with AI Verification, Seller Controls, and Secure Payments

March 18, 2026

Alternative Bank Champions Youth Tech Empowerment

December 8, 2025
- Advertisement -
Facebook Twitter Youtube

Subscribe to BrandiQ Newsletter

Subscribe to our newsletter to get our latest articles instantly! Don't worry, we don't spam.
Brand IQ

BrandiQ is Africa’s leading digital platform for brand strategy, business innovation, marketing insights, and data-backed intelligence shaping African markets.

  • News
  • Business Insight
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2026 BrandiQ. All Rights Reserved

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?