By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BrandiQBrandiQBrandiQ
  • Brand & Marketing
  • Industry News
  • Market Intelligence
  • Business & Economy
  • Technology & Digital
Reading: Intercontinental Distillers Empowers Artisans with Tools
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
BrandiQBrandiQ
0
Font ResizerAa
Search
  • Brand & Marketing
  • Industry News
  • Market Intelligence
Have an existing account? Sign In
Follow US
© 2026 Brand IQ. All Rights Reserved.
Brand & Marketing

Intercontinental Distillers Empowers Artisans with Tools

Joshua Stephen
Last updated: December 5, 2025 8:45 am
Joshua Stephen
December 5, 2025
Share
3 Min Read
SHARE

Intercontinental Distillers Limited’s brands, Eagle Aromatic Schnapps and Squadron Dark Rum, have empowered artisans and technicians with essential tools and equipment to strengthen their craft and promote sustainable practices during the Lagos Edition of the 2025 Nigerian Artisans and Technicians Conference.

The three-day conference, themed ‘Artisan Innovation: Driving Sustainable Practices & Green Technology’, gathered artisans from various sectors, including fashion, catering, construction, electrical works, and mechanical services.

According to a statement, the organisers designed the event to feature workshops, demonstrations, and panel sessions that focused on modern skills and environmentally friendly production techniques.

To drive the empowerment initiative, the sponsors distributed items such as tailoring machines, toolboxes, industrial mixers, and energy-efficient cake ovens to participants.

Organisers emphasised that the equipment would help artisans “adopt more efficient and greener methods in their businesses.”

Beyond the equipment donation, Squadron Dark Rum made a notable impact at the event as caterers utilised the brand for baking and grilling demonstrations.

Facilitators explained that the rum “enhanced flavour profiles while showcasing creative, eco-conscious culinary techniques aligned with the event’s innovation-driven theme.”

Assistant Brand Manager at Intercontinental Distillers Limited, Murtala Abdullah, stated that the company’s involvement “reflects its ongoing commitment to the growth and sustainability of Nigeria’s artisan community.”

Abdullah highlighted the importance of supporting innovation, skills development, and greener practices among artisans nationwide.

Also speaking at the event, convener of the conference, Dr Dayo Bello, noted that the organisers designed the initiative to “improve the skills and economic power of artisans while preparing them for a future that demands sustainable and technologically advanced craftsmanship.”

Bello added that the inclusion of green technology in artisan training remains vital for building a resilient workforce.

Beneficiaries expressed profound appreciation to both Eagle Aromatic Schnapps and Squadron Dark Rum. They described the empowerment as timely and transformative.

Many recipients stated that the tools and exposure gained from the conference “would enable them to expand their businesses, increase income and adopt more sustainable methods in their daily operations.”

You Might Also Like

African Mining Week 2026: DRC Positions $24 Trillion Mineral Wealth for Global Investment Spotlight
ARCON: Federal High Court Affirms Agency’s Authority to Oversee Outdoor Advertising in Nigeria
Reaktor Energy Drink Unveils Documentary Celebrating Nigerians’ Resilience
Three Crowns Marks Decade of Celebrating Mothers
Nestlé, NGO Clash Over Baby Food Nutrition Standards
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Emirates Wins Award for African Connectivity
Next Article Google.org Backs ATF with $1m for AI Talent
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Africa Launches the First Pan-African Pact for Insurance Inclusion
Business & Economy
Wema Bank, EIB Global Sign €50 Million Facility to Boost Women- and Youth-Led Enterprises 
Brand & Marketing
Maltina’s Nourishment Tour: See What Happens Inside  
Brand & Marketing
Why Brands Should Build Agency Partnerships, Not Supplier Lists, says Penquin Executive
Industry News
- Advertisement -

You Might Also Like

Mastercard Foundation Honours FCMB for Financial Inclusion

November 18, 2025
smartphone for all

Smartphone For All Wins Global Awards for Advancing Digital Inclusion in Africa

March 19, 2026

Brand Positioning: Lagos Continental Hotel Unveils Christmas Package

December 12, 2025

PR & Advertising: Explicit Communications Donates Lab Equipment to Upgrade UNILAG Faculty 

December 8, 2025

Toyota’s New Hilux, EV, and Land Cruiser FJ Launches Signal Intensifying Battle for Africa’s Auto Market

May 21, 2026
Ogilvy

Ogilvy Relocates Office from Sloan Street to WPP Campus in Woodmead

December 18, 2025
Peak Milk

Peak Milk Unveils “Enjoy Christmas at Its Peak,” Campaign

December 24, 2025

AG Mortgage Bank Celebrates 20th Anniversary in Abuja

December 22, 2025

Subscribe to BrandiQ Newsletter

Subscribe to our newsletter to get our latest articles instantly! Don't worry, we don't spam.
Brand IQ

BrandiQ is Africa’s leading digital platform for brand strategy, business innovation, marketing insights, and data-backed intelligence shaping African markets.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2026 BrandiQ. All Rights Reserved

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?