How Brand Association Drives Brand Equity: The Volvo-Polo Case Study and Lessons for African Marketers
By Martin Ogumah Brand association remains one of the most enduring engines of brand equity. Decades before digital analytics, brands…
ARCON Warns Political Parties, Advertisers Against Unapproved Campaign Materials Ahead of 2027 Elections
The Advertising Regulatory Council of Nigeria (ARCON) has issued a strong warning to politicians, political parties, campaign organisations, advertising agencies…
National Advertising Conference 2025: Igniting Professional Collaboration and Transforming Business Growth in the Digital Age
By Martin Ogumah The 2025 National Advertising Conference (NAC 2025), holding at the Abuja Continental Hotel, entered a defining moment…
Nigeria Inflation Forecast 2026: Oil Shock Pushes Inflation to 15.95% as Disinflation Trend Reverses
Nigeria’s recent progress toward price stability is facing a clear setback. After…
Genus Unveils New Lithium Power Products
Genus, a player in Nigeria’s power solutions industry, has launched a new…
brand: 10 Players Arrive Super Eagles Camp
No fewer than 10 players have reported to the Super Eagles’ camp…
AAAN: Women Advertisers Champion Breast Cancer Awareness
Women in Advertising, an initiative of the Association of Advertising Agencies of Nigeria, has mobilised stakeholders across the integrated marketing…
World PR Day 2026: The Golden Age of Strategic Public Relations in the Era of Convergence.
Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which began in 2021 as a bold vision…
Digifon Partners MTN Nigeria to Expand Access to Smart Accessories
Premium technology and lifestyle brand Digifon has entered into a strategic partnership with MTN Nigeria to make its portfolio of…
Volkswagen South Africa Revives Iconic ‘You and Me’ Ad at 75: How Brand Heritage, Ubuntu and Authenticity Power Long-Term Trust
Volkswagen Group Africa has revived one of South Africa’s most memorable television commercials as part of celebrations marking 75 years…
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Marriott to open Africa’s first Edition Hotel at Cape Town’s V&A Waterfront
Marriott International and V&A Waterfront have signed an agreement to develop The Cape Town Edition…
A Decade of Destination Building: How Radisson Blu Kigali Helped Put Rwanda on Africa’s MICE Map
When the Radisson Blu Hotel & Convention Centre, Kigali opened its doors in 2016, it…
Big, Bold, and Better: Coca-Cola Nigeria Brings Back the Iconic “Share A Coke” Campaign with an Unforgettable Lagos Launch and Millions of Naira in Cash and Prizes to Be Won
Something special is bubbling again in Nigeria, and it comes with your name on it.…
OmniPay Honours Distributors
OmniPay honoured distributors on its platform and introduced new payment and trade support solutions at…
Marriott International Makes its Entry into Cape Verde with the Opening of Four Points by Sheraton São Vicente Resort
Marriott International celebrates the opening of the Four Points by Sheraton São Vicente Resort, marking the…
Meta, MTN, Orange Complete 2Africa Subsea Cable
Meta said on Wednesday that it has finished building the core section of 2Africa, the…
Dimension Data Nigeria Completes $15m Bond Programme to Boost Digital Infrastructure
Dimension Data Nigeria has officially completed the documentation and regulatory approvals for its N20 billion…
African Mining Week 2026 to Drive Policy Alignment as Africa Unlocks $8.6 Trillion Mineral Opportunity
As global demand for critical minerals surges toward a projected tripling by 2030, @African Mining…
LASG, NCF Lead Walk Against Plastic Pollution
The Nigerian Conservation Foundation, in partnership with the Lagos State Ministry of Environment and Water…
