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Brand & Marketing

Consumer Connection: Heineken Reinvents Travel Experience with Nigeria’s First ‘Social Currency Exchange’

Heineken has introduced an innovative experiential marketing campaign in Nigeria…

By
Martin Ogumah
July 15, 2026
Brand & Marketing

IBM Shares Slide 25% After Preliminary Earnings Miss Raises Questions Over AI Spending Shift

Technology giant IBM came under intense investor pressure after releasing…

By
Nathaniel Udoh
July 15, 2026
Business & Economy

Africa’s Renewable Energy Future Hinges on Stronger Institutions, Experts Say

Based on reporting by Allan Olingo for the Associated Press…

By
Nathaniel Udoh
July 13, 2026
Industry News

IP War: Apple–OpenAI Legal Battle Deepens as Musk and Altman Clash Over AI’s Future

A legal dispute between Apple and OpenAI has rapidly evolved…

By
Dr. Desmond Ekeh
July 13, 2026
Market Intelligence

How AI Is Transforming Banking, and Why Trust Will Depend on Governance, Not Technology

Artificial intelligence is rapidly reshaping the global banking industry, enabling…

By
Dr. Desmond Ekeh
July 13, 2026
Brand & Marketing

SIMS Bets on E-Commerce Growth with Lagos Online Sales Campaign

Consumer electronics retailer SIMS Nigeria has intensified its digital retail…

By
Augustine Tom
July 13, 2026
Brand & Marketing

Brand Integrity: Why BMW Recalls Nearly 11,000 Vehicles Over Starter Motor Safety Risk

BMW South Africa has initiated a voluntary recall of 10,961…

By
Martin Ogumah
July 13, 2026
Business & Economy

Energy Experts Urge Nigeria to Prioritise Reform Implementation Over Policy Promises

Nigeria's leading energy experts have called on the Federal Government…

By
Dr. Desmond Ekeh
July 10, 2026
Technology & Digital

Renew Capital Identifies 15 African Startups Driving the Future of Embedded Finance

African investment firm Renew Capital has selected 15 high-growth startups…

By
Dr. Desmond Ekeh
July 10, 2026
Brand & Marketing

Brand Affinity: Hyundai Launches ASEAN Campaign Ahead of Hyundai Cup 2026

Hyundai Motor Asia Pacific has unveiled a new regional marketing…

By
Martin Ogumah
July 10, 2026
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Brand & Marketing

Access Holdings Vests Shares in 689 Employees

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BrandiQ Analyst
November 12, 2025
Our Systems Are Protected” Isn’t the Whole Answer: What the NIMC NIN Controversy Should Teach Marketing Communication Professionals
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