Home appliance firm Scanfrost has officially launched its festive-season campaign, headlined by its brand ambassador, Guinness World Record-breaking chef and culinary entrepreneur Hilda Baci.
According to the firm, the promo, called the #MyScanfrostChristmas Challenge, is designed to celebrate the joy, warmth and togetherness of Christmas by inviting Nigerians to showcase how Scanfrost appliances make their holiday season easier, brighter and more memorable.
The General Manager of Scanfrost Nigeria, Mr Mohit Dhawan, said, “Christmas in Nigeria is about family, celebration and togetherness. Through the #MyScanfrostChristmas Challenge, we want to inspire people to capture and share those beautiful moments, showing how Scanfrost continues to be part of their real-life celebrations.”
The Marketing Manager of Scanfrost Nigeria, Alfred Jarikre, added, “With Hilda Baci leading this campaign, we’re blending food, family and lifestyle in a way that feels authentic to our audience. This challenge is not just about prizes but about creating lasting memories that tie Scanfrost to the heart of Nigerian Christmas.”
The campaign invites customers to share their unique ‘Scanfrost Christmas’ through short videos, skits or reels on social media. The #MyScanfrostChristmas Challenge offers exciting rewards, including a grand prize. The winning video will become Scanfrost’s official Christmas campaign advert, featured across social media and YouTube in December. The top five winners will receive hampers and Scanfrost appliances, including blenders, kettles and irons.
