Out-of-home media company joins industry platform focused on AI, data, digital media and the future of marketing communications
Four Pulley Limited, a Nigerian out-of-home media company, has joined the National Advertising Conference (NAC) 2026 as a Platinum Partner, strengthening industry support for the conference scheduled to hold in Abuja from November 11 to 13, 2026.
The partnership brings Four Pulley together with the organisers of NAC 2026 at a time when Nigeria’s marketing communications industry is being reshaped by artificial intelligence, data, digital media, changing consumer behaviour and emerging business models. The 2026 conference, themed “Repositioning the Marketing Communications Industry for the Next Frontier,” is expected to bring together advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government, academia and other stakeholders to examine the opportunities and challenges confronting the industry.
Commenting on the partnership, Lanne Ashaolu, CEO of FPL Media, said Four Pulley was pleased to support a platform that encourages the industry to look beyond its current realities and prepare for emerging opportunities. He described the marketing communications industry as being at an important point of transformation, arguing that platforms such as NAC provide an opportunity for stakeholders to collectively consider where the industry is heading and how it can prepare for what lies ahead.
Ashaolu added that Four Pulley was looking forward to contributing to conversations capable of shaping a more innovative and future-ready industry, noting that collaboration, innovation and a willingness to embrace new possibilities would be critical to creating sustainable value for brands, businesses and audiences.
U.J. Bassey, Head of the Marketing Committee, welcomed Four Pulley’s participation, describing the partnership as an important demonstration of the value of industry cooperation. According to him, the next phase of growth in marketing communications will require fresh thinking and stronger partnerships among stakeholders.
NAC 2026 is expected to feature keynote presentations, fireside conversations, industry panels, workshops, exhibitions and networking sessions. Its programme will focus on major forces redefining marketing communications, including artificial intelligence, data, digital media, evolving consumer behaviour, technology and emerging business models.
BrandiQ Analysis
Four Pulley’s sponsorship is significant beyond the commercial value of another corporate partner joining the conference. Out-of-home media is itself being transformed by the same technologies that NAC 2026 intends to examine. Data, digital screens, audience measurement, location intelligence, artificial intelligence and changing consumer behaviour are progressively redefining how brands use physical spaces to communicate.
The partnership therefore places an OOH media company inside a broader industry conversation about the future of marketing communications. For Four Pulley, participation could provide an opportunity to position the company not simply as a media owner but as a stakeholder in the industry’s digital and data-driven transformation.
For NAC, the addition of a Platinum Partner strengthens the conference’s claim to be a cross-sector platform rather than an event confined to traditional advertising agencies. The real test, however, will be whether the partnerships and conversations produce practical ideas, collaborations and innovations that survive beyond the conference itself.
